Hyderabad’s real estate sector is reaching new heights, thanks to ASBL’s ambitious project, Broadway—spearheaded by Founder and CEO Ajitesh Korupolu. Positioned in the bustling Financial District, Broadway is not just another development; it’s a bold statement of growth and opulence.
1. Pre-launch Buzz: ₹1,000 Crore Target
ASBL aims to rake in ₹1,000 crore in pre-launch sales through Broadway, a five-acre gated community featuring three towers with 885 luxury 3 BHK apartments, each sized between 2,035 and 2,650 sq ft. RERA has already greenlit the project, building further investor confidence
2. Premium Design & Amenities
Drawing inspiration from Manhattan’s urban charm, Broadway offers expansive balconies, full-height curtain wall windows, and upscale design elements tailored for Indian lifestyles. The result: homes that promise light, space, and panoramic views of Hyderabad’s Financial District
3. Hyderabad: A Real Estate Powerhouse
Despite a modulated national market, Hyderabad is thriving. As per industry data, the city saw 10,300 new unit launches and 10,100 sales in Q1 2025, with West Hyderabad leading at over 50% of total launch activity. Mercer’s consistent ranking of Hyderabad as India’s most livable city for six years underpins its real estate allure
4. Leadership: Ajitesh Korupolu at the Helm
Ajitesh Korupolu brings a visionary approach to ASBL’s growth. Prior to Broadway, he led flagship projects like Ashoka Liviano—overseeing land acquisition through to delivery. His narrative reinforces the city’s real estate strength and showcases Broadway as a flagship investment opportunity.
Why Broadway Matters
Investor Magnet: The ambitious ₹1,000 crore pre-launch goal highlights ASBL’s market confidence.
Luxury Appeal: High-end finishes and strategic location make it ideal for modern buyers.
Market Influence: Broadway further cements Hyderabad’s role as a real estate frontrunner.
In essence, ASBL’s Broadway isn’t just building homes—it’s crafting a lifestyle experience, reinforcing Hyderabad’s leadership in India’s dynamic real estate landscape.
Also Read: Luxury Apartment in DLF Privana
